Footy Manager

A Whole Club in Your Hands

You take over a team and you answer for it. Not just for Sunday's line-up: for the wage that fits

the budget, for the kid coming up from the academy, for the bid that lands for your best player the

night before the derby.

The board hired you with an expectation a place in the table, a run in the cup, the books in the

black. Meet it and you keep the job. Miss it and there are consequences, and they arrive before the

season ends.

Pick Your Side of the Club

Three roles, three different games inside the same world.

Manager - everything goes through you: line-up, training, transfers, finances and building work.

Head Coach - you handle what happens on the pitch. The board buys and sells, but they ask you

first when a bid comes in for one of your starters: he's essential, he'd do, I don't need him.

Your word carries weight it doesn't rule. With the club in the red they sell anyway, and the email

explains why.

Director of Football - you don't pick the team and you don't train it. You hire the person who

does, and you answer for the whole club.

Director Mode - the Club Beyond the Touchline

The coach is a person, not a menu

He has a name, an age, a personality, attributes and a contract. In the objectives meeting the two

of you agree the season league, cup, academy, finances and what you agree is locked until the

year turns.

After that it's a relationship: push him, praise him, call a squad meeting. Every conversation

carries risk, and his reaction depends on who he is. When the fans call for his head, you decide

whether to back him.

He asks for signings too. When the squad is thin somewhere, he arrives with names that make sense

for a club your size. Delivering improves the relationship; ignoring him until the window shuts

wears it down.

The Stadium Is Yours, Section by Section

The stadium stopped being a single number. It is a map of up to 20 positions terrace, seating,

boxes, and the pitchside boxes right on the touchline and each section has its own price.

An expensive box empties the box and never spills into the terrace. You can bleed the people who

pay most and still keep the crowd in the ground, which is exactly what a real director does.

Six stadium shapes, and your club is born with one: complete, missing a side, ends only, missing an

end, single tier (which can double), and the bowl, where the ends curve round and swallow the

corners. The shape decides the club's ceiling and where you can build.

Expanding is a year-long decision. Work takes 20 to 52 weeks depending on size, and the section

stays shut throughout. You see the cost, the timeline, the revenue per match and how many matches

it takes to pay for itself before you sign anything.

Advertising Starts at Zero

When you take the job the club has no deals at all: no pitchside boards, no shirt sponsor, no store

partner. Eleven spaces, and every one of them is negotiated.

Offers arrive through the season, and what they pay depends on the division, the club's standing

and the average crowd. A small club gets a small offer. Going up brings better ones. A long deal

buys certainty; a short one lets you renegotiate once the club grows.

Membership Is a Choice, Not a Number

Up to four plans, and you set everything: the monthly fee, the perks, and how much a member pays

for a ticket.

Free entry fills the membership and empties the gate. Stingy perks do the opposite: a full gate,

few members, shaky income. There is no right answer there's yours.

Social Media Has an Owner, and You Hire Them

The club has accounts, but nobody runs them. They bleed followers until you hire a social media

manager one to five stars, on a wage that comes out of the club's payroll.

Their profile changes everything. The same goal becomes "Club goal. Smith, 38 minutes" from the

corporate type and a three-exclamation-mark shout from the supporter. The corporate one never slips

and never thrills. The provocateur gets the biggest reach and creates the crisis alongside it. The

content creator makes the video the fans share and gets the tone wrong on a bad day.

They work on their own: goals, full time, matchday eve, the table, a player's birthday on his real

date, a new signing, work starting at the ground. Three networks with different audiences images,

quick text and short video and what lands on one falls flat on another.

And they come to you when the call is a management one: the coach under pressure, complaints about